Jaana & Riitta on life
Jaana and Riitta both work at our Helsinki store. They both insist on wearing black. And they both remind us that vitality is not about speed or youth, but about how you choose to live your days.
We asked them three simple questions.
Jaana, 65 - Store manager, calm anchor, sharp eye for people.
Where do you get the energy for work and life in general?
"I take good care of myself. I eat well and exercise, because that matters. I go to art exhibitions, see my friends, and try to stay curious. I'm genuinely grateful for this job, for the people I work with, and for our customers. That gives me energy every day."
Where do you calm down?
"Like a typical Finn, in the forest, by the sea, or at a summer cabin. Nature always resets something in me."
What VIBAe shoes are your favourite?
"JTREE in black."
Riitta, 80 - Retired. Still working Saturdays.
Where do you get the energy for work and life in general?
"The simple fact that I'm alive and still kicking gives me energy and gratitude. Not kicking as high as Jaana, but kicking. I love meeting our customers on Saturdays. Talking with people is the highlight of my week."
Where do you calm down?
"I'm happiest with my friends and family. And I need a bit of art. Helsinki has so many exhibitions, and I love going to them."
What VIBAe shoes are your favourite?
"The HELSINKI boot. In black. Always."
Their answers are not advice. They're reminders.
Take care of yourself. Stay curious. Move your body. Make time for art. Talk to people. Go outside. Wear black if you like. Keep going.
Energy doesn't retire.
