There's a new VIBAe address, and it smells like the ocean got there first.
124A Roscoe Street, Bondi Beach.
Most people know Bondi from the TV show. A beach full of actual emergencies, rescued in real time, watched by living rooms in over a hundred countries. We can promise our new store has considerably fewer emergencies. Mostly just shoes.
A few minutes' walk from the sand, tucked among the cafés and independent shops that make Bondi one of Sydney's most walkable neighbourhoods (Walk Score: 93, for those who count these things).
Running it is Lenny, son of founders Ludo and Tammy. He’s been managing all of our Australian operations solo. He moved to Sydney chasing a hunch that Australia would become one of our biggest markets, and a Sydney-born woman he wasn't planning on meeting. Both hunches paid off.
Ask Lenny what VIBAe sounds like as a song and he doesn't hesitate: California by The Lagoons. Feet out the window, driving down the coast at sunset. Which, if you've ever walked from Roscoe Street to the water in under five minutes, checks out.
The store is open daily, from 10am to 5pm.
Bus 333, 380 or 381 gets you close from the city or Bondi Junction.
Already at the beach? Walk north into the village and look for the shoes that don't need breaking in, just slipping on.
