WE'VE SEEN THE DAMANGE AND WE HAVE THE ANSWER
OPENING SCENE: Tara is rubbing her bunion
TARA: "I wish I could get all the youngsters out there to understand how important it is to wear ergonomic shoes."
MINNA: "I saw a young girl wearing high heels this morning. She had blood oozing from the back of her feet and she was limping with pain. Still hurts my heart."
JAANA: "I'm sure her toes were screaming bloody murder too."
MINNA (confessional to camera): "We're not just selling shoes here. We're trying to prevent a future generation of bunion-rubbing, toe-cursing, foot-problem humans. It's practically a public health mission."
THE PROPOSITION
MINNA: "Tara, I'll pay you 10€ to walk around with a sign that says 'Take care of your feet starting NOW!'"
TARA: "I'm seriously considering the offer."
JAANA: "We're a global company... maybe just stick to writing stuff online instead of parading around with a sign?"
MINNA: "I'll throw in a tent as well if you wanna go global."
TARA: "Like a Hike for Foot Freedom? I could grow dreads, and they'll make a movie about me."
JAANA: "Coming soon: Brave Bunion Warrior - One woman's quest to save the world's feet."
Minna bursts into laughter, but Tara is thinking of actresses who could play her in the movie...
ERGONOMIC CAN BE COOL!
After our team’s breakdown over bleeding heels (last week’s Reality newsletter), we asked: “How do we make comfort cool for everyone?”
A superstar influencer? If Comme des Garçons love our shoes, the Kardashians should too, right? (If you know them, please forward this email so they can join the mission!)
But here’s the truth: comfort won’t go mainstream because of celebrities. It’ll happen because of YOU.
Every time you choose shoes that respect your feet, you’re leading the way.
Be the trendsetter your feet deserve. Your bunion-free future self will thank you.
TARA’S FAVOURITES FOR HER BUNIONS:
SHOP THE WHOLE COLLECTION (Not kidding, all of them!)
