IF THE SHOE FITS: Our CEO's Cinderella moment
OPENING SCENE: Kalle loads shoe boxes into his VIBAmobile
KALLE: "This isn't something we normally do, and honestly, I wasn't planning on telling anyone about it. But Tara insisted it was worth sharing."
TARA: "When I heard what Kalle was doing, I literally said 'This is why I work here.' Who needs a pumpkin carriage when you have our CEO delivering the perfect fit?"
THE FITTING
Kalle kneels on Mrs. X's living room floor. Not joking, Kalle ALWAYS kneels in front of our customers.
KALLE: "How does this one feel around the heel?"
MRS. X (86): "A bit loose. My feet aren't what they used to be."
KALLE: "Let's try the next size down.”
KALLE (confessional): "I know this isn't scalable. But it's about remembering why we make shoes – to help people move through the world comfortably. Sometimes it's easy to forget the human element."
THE PERFECT FIT
MRS. X: "Oh! These feel like walking on air! Are you sure they're not too stylish for an old lady like me?"
KALLE: "Mrs. X, you're bringing the style to these shoes, not the other way around."
Mrs. X smiles and takes a few steps
MRS. X: "So does this make you my fairy godmother or Prince Charming?"
KALLE (laughing): "Just call me Kalle. No glass slippers today, but these should last well past midnight!"
WHEN COMFORT BECOMES CARE
After reading about Kalle kneel in Mrs. X living room (the previous Reality newsletter), we've been thinking about all the families who walk into our stores with the same gentle mission.
"My mom's feet have changed."
"Dad can't bend down to tie shoes anymore."
"She needs something for her wheelchair."
We hear you. And we've got you.
OUR MOST-LOVED ELDERLY-FRIENDLY FEATURES:
- Easy slip-on design - No bending, no struggling, no frustration
- Stretchable leather - Accommodates swelling and changing feet
- Wide toe box - Room for toes that need extra space
- Ergonomic support - Because comfort shouldn't be a luxury at any age
Your loved one deserves to move through their world with dignity and without pain. Whether it's pottering around the house or wheeling down the hall, the right shoes can make all the difference.
KALLE'S PICKS FOR SENIOR COMFORT:
ROMA, ROMA WOOL, ZUMA LINEN, ZUMA LEATHER, HELSINKI, JTREE
