OPENING SCENE: Hannu is at his desk. Kalle is standing in the doorway, which means something is coming.
KALLE: "We should do a preorder on the new styles."
HANNU: "People don't have patience for preorders."
KALLE: "Jaana has been wearing her black TRIBECA loafers in the store every day for two weeks. Every single customer asks about them. Every one."
HANNU: "And then we tell them they have to wait for three weeks and they leave."
KALLE: "Or they order them and they're excited for three weeks."
HANNU: "That's not how people work."
KALLE: "That's how I work."
Hannu looks at him.
HANNU: "I hate to break it to you, but you are not a useful data point."
KALLE: "Come on. I modelled the shoes myself. Minna modelled them. These are not shoes I'm uncertain about."
HANNU: "I know you're not uncertain. That's not what I said."
KALLE: "But everyone is asking when can I have those?"
HANNU: "And the answer for everyone?"
KALLE: "Soon."
HANNU: "That's not a shipping date."
KALLE: "May 7th."
A pause.
HANNU: "...Fine. Let's do it."
KALLE: "Let's make it interesting. First weekend soft launch only on Instagram. Which one sells more. My bet is on TRIBECA. Loser buys lunch."
HANNU: "You're only saying TRIBECA because Jaana's been wearing them."
KALLE: "Exactly."
HANNU (sighing): "Fine. You're on."
First weekend results:
TRIBECA: 70%. The winning color: Preto Black. Jaana's exact pair.
SOHO: 30%. The winning color: Desert Sand suede. No one predicted that.
Hannu is buying lunch and celebrating the sales.



















































