Accidental Influencers and Comme des Garçons
OPENING SCENE: Dallas in Tokyo. Kalle in Helsinki. Dallas picks up on the second ring.
KALLE: "Minna just showed me the numbers on the Instagram videos of us. Hundreds of thousands of views, Dallas."
DALLAS: "Two old dudes talking shoes are suddenly internet famous."
KALLE: "Speak for yourself, I'm a child at heart."
DALLAS: "And apparently I’m an influencer at 71. Who would have thought."
KALLE: "Neither the Instagram fame nor the Comme des Garçons collabs make any sense."
DALLAS: "First collab was the ROMA. Then the JTREE. Now ROMA Woven already out, AMALFI coming soon."
KALLE: "It is unreal. We're a small company from Finland."
DALLAS: "They're an iconic Japanese fashion label based in Paris."
A beat.
KALLE: "And yet they keep coming back. Each time pushing it further. Leather and suede together. Their world layered on ours."
DALLAS: "Strip everything unnecessary away and what's left has to actually hold up. Finns and Japanese understand that the same way."
KALLE: "Also worth saying. We don't sell these ourselves. You go where Comme des Garçons is sold."
DALLAS: "We just make the shoes."
KALLE: "And appear on people's feeds. Are you even on Instagram?"
DALLAS: "I'm working on it."
KALLE: "I'm not sure I am either. Not a social media guy. A social-in-life guy is enough."
DALLAS: "We did agree to the photoshoot."
KALLE: "Knew it was going to be an ad."
DALLAS: "We did."
KALLE: "So this is entirely our own fault."
DALLAS: "Entirely."
KALLE: "Fifty euros says you're enjoying it more than you're letting on."
DALLAS: "I'm not taking that bet."
The Comme des Garçons Homme x VIBAe ROMA Woven SS26 is out now.
The AMALFI SS26 is coming soon. We don't sell them ourselves. Here's where to order:
Dover Street Market — Comme des Garçons Homme | Dover Street Market London
Worth checking your local CDG retailer too, availability varies by region.
