WAS OUR CEO CAUGHT BY THE POLICE?
OPENING SCENE: Phone rings at the Helsinki store. Tara picks up.
TARA: "VIBAe, how can I help you?"
CALLER: "Hi, you have a van that says VIBAe on it? And was there a guy with blonde hair driving it this morning?"
Tara's eyes widen in panic
TARA (whispers): "OMG, what has Kalle done with the VIBAmobile now? Is this the police?"
TARA (nervously): "Yeeeesss..."
CALLER: "Oh great. Look, I just wanted to call and say that I was on my motorbike driving next to your van..."
Tara starts taking notes of the accident, her handwriting shaky.
THE TWIST
CALLER: "...and the guy kept smiling at me. When we stopped at the lights, he gave me a thumbs up, and it... it just really brightened up my day."
Tara's panic melts into relief.
TARA: "Oh! Well, Kalle is like that, always smiling and spreading good vibes."
CALLER: "Tell him thank you from me, will you? I see you sell shoes, and the next time I need a pair, I'll come to you."
So apparently Kalle's smile is our new marketing strategy. Who needs billboards when you have a CEO with contagious happiness?
HAPPY FEET, HAPPY LIFE!
So Kalle made a motorcyclist's day with just a smile from the VIBA-mobile (the previous Reality newsletter).
It got us thinking about first impressions:
SMILE FROM A VAN: Makes a stranger call our store
FIRST STEP IN OUR SHOES: Makes customers refuse to take them off
We're not kidding. We have customers try on our shoes and then ask: "Can I just wear these out of the store?"
That first "OMG these feel amazing" moment is what we live for. It's like your feet finally meeting their soulmate after dating all the wrong shoes.
WHAT OUR CUSTOMERS SAY AFTER THAT FIRST STEP:
The most comfortable shoes I have ever owned, never want to take them off. Highly recommend!
I love them, and they’ve spoiled me for anything else! They require absolutely no break-in period, which never happens for me.
You know we have free shipping right? So what are you waiting for?
PS. Don't worry about Kalle - he hasn't committed any crimes with the VIBAmobile... that we know of. 😉
