THE TRUTH ABOUT FAMILY RECOMMENDATIONS: Coerce, bribe, but never threaten
OPENING SCENE: A frustrated woman in ROMA shoes approaches Jaana at the Helsinki store
CUSTOMER: "I've been telling my husband about these shoes for MONTHS. I showed him your website, offered to pay for them, but nothing, not interested!”
Jaana nods knowingly
JAANA (confessional): "This happens often. Spouses recommend us for months - ignored. Parents show kids our Instagram - crickets. But one day, one random person mentions us? Suddenly we're the discovery of the century!"
THE STRATEGY SESSION
JAANA: "Here's my top secret tip: bribe a neighbor."
CUSTOMER: "Seriously?"
JAANA: "Buy them coffee, promise to water their plants, whatever it takes. Get them to casually mention how amazing VIBAe shoes are."
Customer's eyes light up
CUSTOMER: "You're evil genius."
JAANA: "I prefer 'relationship consultant.'"
JAANA: "But listen. When they finally come in, let them pick the color. Pick your battles."
CUSTOMER: "Even if they choose something I would never...?"
JAANA: "Even then. Comfort trumps your color preferences every time."
They shake hands like they've just sealed a diplomatic treaty
CONFIDENCE IS CONTAGIOUS!
Jaana’s top-secret tip for getting your partner or kids into VIBAe shoes involved gentle manipulation, neighborhood alliances, and letting them pick their own color.
But sometimes, the best strategy is even simpler: LEAD BY EXAMPLE.
When you wear what you love — the bold patterns, the bright colors, the classics with a twist — people notice. They roll their eyes, they make a comment… and three weeks later, they ask, “Wait, where did you get those shoes?”
We see it all the time. And Jaana? She’s seen it more than anyone.
Jaana hasn’t touched a color in years and she knows that personal style speaks louder than persuasion.
So if you’re the brave one in the family, the trendsetter, the one who’s always one step ahead — embrace it. Your shoes might just spark the next conversion.
TOP TIP FROM JAANA: Your style is yours. Whether your family thinks it's too loud or too plain, too bold or too safe, the only opinion that matters is your own.
JAANA’S RECOMMENDATIONS FOR THE WILD ONES:
ZUMA LINEN’S IN ALL THE BRIGHT COLORS, HELSINKI SUNFLOWER, ROMA WOOL WITH PATTERNS
