Forward is the only direction spring knows.
Spring has a way of making everyone want to start something.
We're no different. In fact, right now, we might be the worst offenders.
A few weeks ago, we quietly secured the space at Freda 30. A stone's throw from our Helsinki store at Freda 22. Minna has been disappearing there for hours at a time without anyone interrupting her, because we know better than that... 😉
That space is becoming The VIBAe Lab.
We don't want to say too much yet, because Minna would prefer you experience it rather than read about it. What we can tell you is that it's going to be part store, part storytelling space, part somewhere to sit down and breathe for a minute.
The kind of place that doesn't rush you. The kind of place that gives you ideas just by being in it. Minna is building something that looks effortless but, as anyone who knows her will tell you, nothing she does is accidental.
Built on What You Already Love
While Minna is creating a space for you, Ludo is creating for your feet.
Spring has a clear mood. Soft leather slip-ons are having their moment worldwide — loafers, moccasins and mules stepping in where sneakers used to live. Polished, but still comfortable. Dressed up, but not trying too hard.
For us, this isn't a pivot. Since 2020, many of you have been living in our slip-ons. The ROMA knows who it is. What's coming next builds on that — more elevated, more considered, the same comfort you already trust.
Here's a first look. You’ll be the first to know when you can get your feet into these (soon!)
