You´ll find out how this couple (who have been together for 30+ years and worked together since 2009) continue to be successful in what they do. Where does all the energy from this "once retired" couple come from?!

And how do you pronounce VIBAe? That becomes evident from the start :)

Learn how Ludo's back injury led to a revolutionary shoe design, their journey from Finland to global success, and valuable insights on entrepreneurship in the fashion industry. Do not miss this energetic and inspiring interview!

⏰ Timecodes ⏰

00:00:20 - Introduction and VIBAe's origin story
00:01:21 - The concept of "shoe dogs" and industry experience
00:02:47 - Brainstorming in Finland and brand development
00:04:58 - The importance of purpose in creating a new brand
00:06:15 - Sustainable manufacturing in Portugal
00:09:05 - Launching during COVID-19 and unexpected success
00:13:18 - The inspiration behind VIBAe's ergonomic design
00:19:11 - Becoming "the next Birkenstock" and brand vision
00:22:40 - Collaborations and expanding brand visibility
00:29:32 - Advice for aspiring entrepreneurs
00:34:22 - The role of purpose in building a successful brand
00:36:34 - Customer testimonials and impact

So, working with your partner and best friend, and adding even more best friends into the mix can indeed bring success, mark our words (and actions!)

Take it one step at a time. "Made of steel, flexible like a bamboo", like Tammy says!